Last night, I was having a conversation with a client of mine and he introduced me to the “Rule of Threes”.
The Rule of Threes can be a lot of things, as I found out when I looked it up after we talked. In context, he was referring to a method to narrow down a focus in business – specifically how to market myself and narrow down what I want to do with my business.
I wonder how many other designers have great conversations like this with their clients. Truth be told, I often pick my clients brains about business strategies and try to absorb as much of their lessons from experience as I possibly can without being too obvious. I feel like this is another reason why I prefer working with start-ups, new businesses, and small businesses that need an update.
Maybe I’m an entrepreneur at heart – maybe I’m taking notes for later.
I’ve worked with a few Engineers lately in particular (engineers seem to be some of the most interesting brains to pick), who have really let me in to their thought processes and I love it – I don’t always understand it, but, I file it away for later so hopefully one day I will.
This is probably my favorite part of what I do – being able to openly talk with super interesting people. The line between “Client” and “Friend” is very blurry for me – I would call almost all of my clients ‘friends’. They’re people I’ve gotten to know really well over the phone, internet, whatever – and once you work on a project with someone, it’s pretty impossible to Not form a connection. For me, anyway. I wouldn’t know if this is the case for other designers because THEY NEVER TALK ABOUT THIS!
Anyways, back to topic.
The rule of three in this context is making a concept catalyst.
Ideas that react with problems to synthesize solutions.
Dividing the concept into two categories – Overall Concept and Description – I narrowed down what it is I really do … and I feel like I’ve found a lot more.
Probably the best thing I got out of doing this exercise was the ability to clear the clutter in my head.
“Graphic Design” is a very vague term and can mean a lot of things.
It’s easier to say what I don’t do than what I do. And usually, if someone requests something I haven’t done before, I’ll take a calculated stab at it. 90% of the time it works out. 10% of the time I finish it – but, don’t exactly nail it.
Trying out new things lets me know immediately what I’d like to do more of or stay away from in the future.